Running a business also means you want to organize and advertise activities to promote your products. Organizing an art workshop can be a powerful way to build up your relationship with current clients, build new relationships and also grow yourself in your area of business. Although, it is a lengthy activity. Not only do you want to create the content and logistics for the workshop but also you need to advertise the event correctly.
There is nothing more frustrating than having just a few of your own friends turning up as the audience despite all the work you have done for the workshop. It is therefore vital to understand how to start a workshop and how to promote it. Although there is no specific promotion schedule, it would be great if you start a month before the workshop So here are a few ideas to assist you to organize your plan and advertise it to the right audience.
- Understand your Audience
It is Vital to perceive which audiences fully meet your criteria. Knowing your domain, your audience demographics such as age, gender, and qualifications, and knowing the niche you need to target your audience will help you promote your event in a more strategic and organized way. In this way, you can get the largest audience at an event or seminar.
- Design a Great poster or Banner
If you want to promote your workshop, this is the first thing you need to do. "A picture is worth a thousand words." so you need to convey yourself via this banner. If you are not a designer, please use Canva and other free platforms to design posters. you can utilize the same layout to promote workshops on social media, such as event banners, stories, status, etc. It is simpler to share the designed poster on Whatsapp.
- Use Social Media
Make sure to use your social media platforms to promote your workshop. One of the important steps to take is to create an individual page on your website to provide all the details of your workshop. Create a banner that is consistent with the banner information and place it on your website, and other social media platforms actively used by your business. You can then direct people to your website or your event page to track traffic and your ongoing promotions. You can also use the website of a local blogger to post your banner. This will automatically serve as a good advertisement for your event.
- Start a Podcast
Podcasts have an independent fan base and are growing aggressively. you should start one and reach out to your community. With the continuous development of the world, new things are always happening, and people are looking for real knowledge online. Podcasts will serve as an information community, and you can also showcase your workshops in between. I recommend that you only post relevant workshops during the podcast so that your audience will understand their importance. Instead of selling a workshop, you just need to communicate that you planned something for subscribers.
- Event Shareable
Make sure you use the 'share buttons' at the bottom of the event page, so people can easily share the event with others online. You can also give people discounts to share your event and get their friends to sign up for it. You can do this by providing them with a referral code when purchasing tickets online on your website or blog. Using this code, they can receive their bonuses and pass them on to many friends.
- Publish your Events
One of the simplest, most economical modes to publish your event by online promotional posting mostly on those platforms that permit you to search for niche groups like LinkedIn and Google My Business. You can also post on different LinkedIn groups that have the precise audience you're trying to find. Online advertising is an incredible way to promote your event since it helps you to select the exact number of people, location, and the target audience you want. You can advertise on different platforms of social media such as Facebook, LinkedIn, Instagram, and other platform promotion that assist you to select the right website to reach your audience.
The best way to promote your event is to make use of the digital medium that is available.
Penkraft conducts classes, courses, online courses, workshops, teachers' trainings & online teachers' trainings in Handwriting Improvement , Calligraphy, Abacus Maths, Vedic Maths, Phonics and various Craft & Art forms - Madhubani, Mandala, Warli, Gond, Lippan Art, Kalighat, Kalamkari, One Stroke Painting, Decoupage, Image Transfer, Resin Art, Fluid Art, Alcohol Ink Art, Truck Art, Knife Painting, etc. at pan-India locations. With our mission to inspire, educate, empower & uplift people through our endeavours, we have trained & operationally supported (and continue to support) 1500+ home-makers to become Penkraft Certified Teachers® in various disciplines.